DAMANIK, Lisa Gresti Sella; MANGOPO, Yuni Riskita; LANDJANG, Xenia Irene Sandy; TOII, Indra Eka Wardana. PENGARUH WORD OF MOUTH DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MAWAR BAKERY & CAKE SHOP STUDI KASUS DI KOTA MEDAN. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 5, n. 1, p. 278–302, 2025. DOI: 10.53363/buss.v5i1.357. Disponível em: http://gapenas-publisher.org/bussman/index.php/home/article/view/357. Acesso em: 19 apr. 2026.