OKTAVIANI, Winda; GUNAWAN, Wely Hadi. THE INFLUENCE OF INFLUENCER MARKETING, BRAND AWARENESS, AND VIRAL MARKETING ON PURCHASE DECISIONS OF SCARLETT PRODUCTS (A SURVEY OF THE COMMUNITY IN KUNINGAN REGENCY): A Survey of the Community in Kuningan Regency. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 5, n. 2, p. 995–1015, 2025. DOI: 10.53363/buss.v5i2.408. Disponível em: http://gapenas-publisher.org/bussman/index.php/home/article/view/408. Acesso em: 17 apr. 2026.