MAHARANI, Silvia; PRABOWO, Heri; SETIAWATI, Ira. PENGARUH SOSIAL MEDIA MARKETING DAN BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN DENGAN LOYALITAS MEREK SEBAGAI VARIABEL MEDIASI. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 5, n. 2, p. 1412–1426, 2025. DOI: 10.53363/buss.v5i2.432. Disponível em: http://gapenas-publisher.org/bussman/index.php/home/article/view/432. Acesso em: 17 apr. 2026.