Putra, E.Y. and Vanessa, V. 2025. STRATEGI PENGEMBANGAN IDENTITAS DAN PENINGKATAN BRAND AWARENESS PADA UMKM LOYAL SNACK MELALUI SOSIAL MEDIA . Bussman Journal : Indonesian Journal of Business and Management. 5, 3 (Dec. 2025), 2057–2066. DOI:https://doi.org/10.53363/buss.v5i3.480.