PASARIBU, Aisyah Fitri; SUHAIRI, Suhairi; WIRANTI, Wiranti; KURNIAWAN, Alfarizi. PENGARUH KETERTARIKAN PRODUK MERK GLOBAL DAN MERK LOKAL TERHADAP KEPUTUSAN PEMBELIAN: Studi Kasus Mahasiswa UINSU. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 3, n. 1, p. 32–42, 2023. DOI: 10.53363/buss.v3i1.105. Disponível em: https://gapenas-publisher.org/bussman/index.php/home/article/view/105. Acesso em: 4 feb. 2026.