PUTRA, Edy Yulianto; VANESSA, Vanessa. STRATEGI PENGEMBANGAN IDENTITAS DAN PENINGKATAN BRAND AWARENESS PADA UMKM LOYAL SNACK MELALUI SOSIAL MEDIA . Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 5, n. 3, p. 2057–2066, 2025. DOI: 10.53363/buss.v5i3.480. Disponível em: https://gapenas-publisher.org/bussman/index.php/home/article/view/480. Acesso em: 4 feb. 2026.