Putra, Edy Yulianto, and Vanessa Vanessa. 2025. “STRATEGI PENGEMBANGAN IDENTITAS DAN PENINGKATAN BRAND AWARENESS PADA UMKM LOYAL SNACK MELALUI SOSIAL MEDIA ”. Bussman Journal : Indonesian Journal of Business and Management 5 (3):2057-66. https://doi.org/10.53363/buss.v5i3.480.